Professional Resume

June 2020- November 2020

Texas Virtual Schools

Student Success Advisor​ & Social Media Assistant

• Dedicated all efforts into bridging gaps between teachers, parents, and students using a wide array of strategies and social media.
• Aided students (a case load of 250+) to successfully transition into different programs while advising them and providing counseling services connected to social/ emotional needs and career cruising.

September 2019- Present

That_Phoenix_Knight/ E-Commerce Business
Owner/ Co-Founder/ Social Media Management

• Organically grew Instagram page and brand to almost 3,000 followers/ clients in under 6 months through buying, trading, and selling pop culture & horror collectibles.
• Created highly engaging and profitable (over $45,000 in less than 6 months) content through partnerships with NECA/TARGET Ambassador Program and TONGAL Business strategy.

July 2019- July 2020

Toluca Ranch Haunted House

Social Media & Sales Manager

• Increased customer engagement by 40% through several incentive programs driven by a strategic plan, social media and cross-promotion with local businesses.
• Successfully utilized 5-7 different tools such as Hootsuite and Buffer to analyze and increase data (40%) related to social media.

• Handled Public Relations and Media Consulting by promoting the business in the local community as well as statewide.
• Launched a successful season pass program which created 1,000 sales in the first year.

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February 2014- December 2019

Laredo Independent School District

Bilingual ELA Middle and High School Teacher & Social Media Assistant

• Specialized in teaching middle and high school at risk youth in the Mexico-United States border; Commended for achieving 100% parent attendance during Open House & Special Engagement Events: Immediate supervisor commented, “Mr. Caballero has managed to bring in even the parents who had never attended any school meetings... Nothing short of a miracle!”

• Raised over $50,000 through federal and local grants & $20,000 through Halloween Festival for student enrichment/ trips.
• Kickstarted the use of social media such as Twitter and Facebook for the school, which in turn reached over 300 students and parents a year.

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March 2017- April 2019

Scream Hollow Haunted Park

Social Media Marketing Manager

• Spearheaded social media strategy using Facebook, Instagram and Snapchat.
• Oversaw client relationships and was responsible for operations and management.
• Cultivated business relationships with competitors in the area by offering cross-promotion including 'Bundle/ Combo Tickets' which resulted in over 60% increased revenue from the 2017 to 2018 season.
• Increased customer engagement through the creation of a SWOT Analysis and Strategic Plan targeting online and onsite Halloween Costume contests.

February 2013- December 2018

BESC- Freelance Committee

Bilingual Education Consultant

• Developed award-winning curriculum that was presented in 8 conferences throughout the United States and Mexico.

• Created bilingual curriculum in English and Spanish for several Fortune 500 companies including Harcourt and National Geographic.
• Participated in paid speaking engagements across the nation that were cross-promoted on social media.

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August 2015- Match 2017

Toys R' Us

Assistant Store Manager

• Created a 'Toy of the Week' program that highlighted products on social media and in store.
• Increased store traffic through the creation of educational programs that targeted the local community.

• Collaborated closely with Store Manager to analyze daily and monthly reports along with P&L's. 

February 2014- March 2015

Job Corps

Bilingual Residential Advisor

• Represented the Laredo Job Corps as the social media community manager on Facebook in English and Spanish.
• Served as a consultant for fundraisers and special recreational activities.

• Consulted with students regarding school and dorm activities and responsibilities. 
• Created student clubs and committees that helped with student activities.